As a demo and presentation skills coach, I have seen more than my fair share of software demos – along with their associated screens, tabs, search bars, drop downs, notifications and text fields.  Some screens are so busy Lewis and Clark armed with a GPS would get lost!  But even

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 How long before you get to the “big reveal” in a customer demo?  10 minutes…20 minutes…an hour? Turns out, that’s too late! If you’re not starting with the end result in those critical first few minutes of your demo, it may be costing you the deal.  In other words, you

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 I just sat through another deadly serious – and seriously boring – demo.  When I suggested some ways to make the demo more engaging for his audience, the SE bristled and replied, “I don’t believe in demotainment.” Demotainment, which Urban Dictionary defines as “the demonstration of a thing in an

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You can now walk into a Starbucks and order any one of 87,000 drink combinations and the barista won’t bat an eye (although I have seen a few eye rolls…) If customers expect that level of customization from a five dollar investment, imagine what they expect when investing thousands of

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