"I know it when I see it."
That's what most people say about executive presence. However, many of the signals that convey executive presence in person — like confidence, credibility, leadership, transparency, and empathy — are distorted, minimized or obscured by the camera. And virtual audiences and meeting participants are much more passive and more difficult to read than they are in person.
If you want to win the ears, eyes and engagement of your virtual audience, you can’t afford to be in the dark about how you are perceived on their screen. And whether you are sending off signals that say “trust me” or “proceed with caution.”