I just sat through another deadly serious – and seriously boring – demo.  When I suggested some ways to make the demo more engaging for his audience, the SE bristled and replied, “I don’t believe in demotainment.” Demotainment, which Urban Dictionary defines as “the demonstration of a thing in an

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Holy Hollywood Batman! We lost another film icon this week - the first Batman, Adam West.  It got me thinking about the lasting power of the movies.  Even today, busy executives who can’t sit still for a ten minute meeting will carve out the time to watch a two-hour plus

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A growing number of sales teams have put away brochures or laptops on sales calls in favor of iPads or tablets.  And with good reason. Used properly, mobile devices allow salespeople to be more responsive to customer’s interests, access information in real time, and encourage greater interaction. Unfortunately, there is

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If you’ve ever sat through a presentation and thought, “Why am I here?” you are not alone.  Most presentations fail to answer this most fundamental question until five, ten – even thirty minutes into the content. Presentations that do not quickly answer the question “Why?” are frustrating, confusing, and cause

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A conversational presentation is a non-linear style of presenting in which you can move about in a more fluid way responding to prospect’s interests.  It’s a big – and often welcome – change from the old days of a sales person’s orderly and scripted descent through a slide deck. When

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Questions are a sign of a healthy presentation. They typically indicate interest and create important opportunities to interact and gain insight into a prospect’s thinking.  Therefore, it’s not surprising that most salespeople have a knee-jerk reaction to answer every question on the spot. But does every question require – or

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What comes to mind when you think of the word “status?”  Many people (myself included) tend to think of Facebook labels:  single, married, none of your business…  But status can also mean how we perceive ourselves in relation to others.  This often unconscious perception is proven to have a profound

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Using  iPads, tablets, or even smartphones to engage customers in conversations and presentations is a smart move today. In addition to giving salespeople the flexibility to be more responsive to customer’s interests and access information in real time, mobile presentations set a less formal tone and create more opportunities for

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Two words that can send the most confident sales rep racing for the door:  Role-play. While as children most of us happily engaged in some form of role-play, sales has turned this once valuable learning experience into an awkward, high-pressured test of a rep’s ability to correctly articulate product knowledge

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Picture this.   As a salesperson, you’ve been asked to give a presentation or demo to a qualified prospect. No easy feat in today’s competitive marketplace!  After high-fiving the rest of the team, what’s your plan? Start cutting and pasting from previous presentations. Review your prospect’s website and get the

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