I’m a big fan of Ted Talks. A good Ted Talk can entertain, inspire, or expose you to new ideas and perspectives.  And as a presenter, there are lots of great lessons to take away from Ted Talks.  But make no mistake, a sales presentation is not a Ted Talk.

Read More

Sales is a transfer of thoughts, ideas and emotions.  And one of the best ways to connect emotionally with buyers is with stories. Research even shows that when listening to a story, changes take place in our brains. We actually connect emotionally with the storyteller.  Of the 5 types of

Read More

Customer success stories or testimonials can be one of your strongest selling tools. The right success story delivered at the right time can be more persuasive to a prospect than anything you, the salesperson, has to say.   A customer who has experienced a similar situation, challenge, or goal has much

Read More

Got 5 minutes?  Find out the 7 tips you need to know to tell a compelling, purposeful story in your sales call or presentation by listening to this quick MP3 recording: How to leverage the power of Storytelling in Sales – in 5 Minutes! Click on link below to listen to

Read More

Spotlight, 2016’s  Oscar winner for Best Original Screenplay, proved yet again that a good story, well told can pay big dividends. Storytelling can pay big dividends in your sales presentations as well when you follow a few rules. The first rule is critical to the success of your story, and that

Read More

Like a great movie, using stories in sales can make a strong impact on your business audience, differentiate you and your solution and inspire action in a way that delivering information alone simply can not.  On the flip side, a poorly crafted or executed story can cost you credibility, attention and

Read More