Question:  Two actors are auditioning for one role.  Both are equally qualified and both read from the same script. Yet only one actor wins the role while the other goes home empty handed. Why? Answer:  You may have answered something like:  “the winning actor brought personality to the role, he

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Lawyers are always on the lookout for new techniques to help them persuade a judge or jury to side with their case. Not surprisingly they’ve found that the most effective techniques are 1) making a strong argument for your case and 2) being seen as a credible source. But recent

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In order to grab and hold your prospects’ attention and get buy-in into the vision you are presenting for them with your sales presentation, you must inhabit your sales stage – whether it’s a an actual stage or a corner of a business office — with the complete conviction and confidence

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