“Show confidence!” This was one of the least helpful pieces of advice I received before delivering my first sales presentation.  Not only did it lack practical tactics or steps, I didn’t want to just appear confident.  I wanted to feel confident. Confidence is vital in sales. Prospects want to feel

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Question:  Two actors are auditioning for one role.  Both are equally qualified and both read from the same script. Yet only one actor wins the role while the other goes home empty handed. Why? Answer:  You may have answered something like:  “the winning actor brought personality to the role, he

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A well-crafted message is a critical component of your sales presentation, conversation, or demo, but in today’s competitive landscape, you can’t rely on your content to do all the heavy lifting. Consider this… Two actors are auditioning for the same part. Each actor fits the description sent out by the

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