As we wrap up an incredible year of analyzing leaders ability to convey executive presence on camera, let's rewind and revisit the standout moments from our RateMyVideo series that captured your attention and sparked conversations about leadership in the digital age. Check out the Virtual Leadership Top Performers and the Top Learning Moments of the year!
Top Performer of 2024
Corie Barry, CEO of Best Buy
Virtual Executive Presence Score: 9.5/10
What made Barry's performance exceptional? She mastered the fundamentals that many executives overlook: professional backdrop, balanced lighting, and perfect framing. Her consistent eye contact and authentic engagement created genuine connections, while maintaining composure during challenging moments. The only minor opportunity for improvement? Some below-frame hand gestures occasionally distracted from her powerful message.
Most Valuable Learning Moment
David Novak, Former CEO of Yum Brands
Virtual Executive Presence Score: A “not-so-yummy” 1.0/10
Sometimes the most impactful lessons come from seeing how even accomplished leaders can struggle with virtual presence. Novak's case perfectly illustrated the gap between traditional and virtual leadership presence – while his content was compelling and delivered with genuine passion, technical elements like camera positioning and lighting created unnecessary barriers between him and his audience.
Most Watched Reviews of 2024
The Credibility Gap
Method CRM's CEO Paul Jackson demonstrated how subtle behaviors can significantly impact perceived credibility in the virtual space.
Digital Transformation Paradox
IKEA's Chief Digital Officer Parag Parikh's review sparked discussions about aligning virtual presence with digital leadership.
Tech Titans Showdown
The memorable comparison between Meta's Mark Zuckerberg and Apple's Tim Cook revealed striking contrasts in virtual executive presence.
Key Insights from 2024
- A strong message can easily get overshadowed by poor virtual engagement
- Most leaders still struggle to translate their in-person charisma to the virtual stage
- Small details have an outsized impact in the virtual space
- Eye contact and active listening cues are vital for virtual leadership influence
- Traditional executive presence training doesn't automatically translate to virtual success
Looking Ahead to 2025
How do you measure up?
Our VIRTUAL EXECUTIVE PRESENCE ASSESSMENT provides sales leaders and individual contributors with precise, data-driven insights into how effectively you or your team command authority, build trust, and influence decisions in virtual sales environments, including:
- Specific metrics on key presence indicators
- Nuanced and contextual feedback relevant to your audience
- Customized action plan for immediate implementation and greater virtual influence!
Schedule your 15 minute Virtual Executive Presence assessment today!



