Mastering Video Outreach: Lights, Camera, Prospecting Success
In the fast-paced world of sales, video outreach has emerged as a powerful tool. However, prospects have become quicker to hit that dreaded “delete” button as the number of videos hitting their inbox skyrockets. Many salespeople invest significant time in video prospecting only to find themselves frustrated by lackluster results. Why is that?
The harsh reality is that most salespeople, while armed with an array of tools and tips on scripts, cadence, and subject lines, are left entirely untrained in the art of engaging with their prospects through the camera. It’s akin to casting an untrained actor in the lead role of your movie!
Speaking to a camera, seemingly into the void, is perhaps the closest most of us get to acting. Unfortunately, sellers miss out on the valuable techniques that actors have mastered for engaging, connecting, and inspiring virtual audiences. The good news? Your team can learn these techniques, too and see significantly better results with their video outreach.
Lights, Camera, Prospecting!
A multi-billion dollar industry has honed a skill set built around speaking to the camera and captivating virtual audiences. Actors have made mistakes, just like you have, and they’ve learned what works and what doesn’t. Actors were once regular people with no professional on-camera experience. But to succeed, they acquired the techniques that allow them to connect through the lens, and so can your team.
Everything starts with the script. Whether you follow a formal written script or simply have key points you want to hit, the challenge lies in delivering those words naturally. Many videos suffer from wooden, mechanical delivery that is off-putting to most prospects. (This is especially problematic when sellers rely on teleprompter apps.) Your task, much like an actor’s, is to breathe life into those words, making them feel fresh and genuine – even if you’ve repeated them a dozen times. In our Video Outreach course, we teach you not just how to craft a winning script, but also how to memorize it, internalize it and deliver it in an authentic and compelling way that gets results.
Within a mere seven seconds of watching your video, prospects form crucial opinions about your credibility, confidence, likability, and whether you’re worth their time. Most sales videos don’t make it through the first 10 seconds of viewing before they get deleted. Why? Sellers typically spend the first 15-30 seconds of their video warming up on their audience before really hitting their stride. That’s simply too late.
Research reveals that these first impressions are heavily influenced by nonverbal signals. In other words, it’s not all about the words. Actors understand this and nail their first impression by getting in a “camera-ready” state before that light goes on. In a world where attention spans are limited, you also must capture your prospect’s interest from the very beginning. How your potential buyer perceives you initially can make or break your chances of being heard or seen.
It’s a Conversation, Not a Monologue:
Understanding how to speak to a camera and make your prospect feel as if you’re right there with them is an art that actors excel at. Sellers can master this art too, and it begins by understanding that a recording is not a monologue; it’s a conversation. Your audience will be mentally engaging with you when they hit “play,” and you must plan for that interaction to keep them from hitting “delete.”
Mastering Video Outreach
Video outreach can be incredibly successful when you leverage the proven techniques honed by people who have experimented and landed on successful solutions for engaging with virtual audiences. Embrace these principles, and you’ll be well on your way to becoming a video outreach superstar. Lights, camera, prospecting success awaits in our Amazing Video Outreach Program!