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Stories can serve a variety of purposes in your presentation. The right story can grab your prospect’s attention, draw him in, give him a new perspective on your solution or value, or overcome an objection. An area where stories are particularly effective is with a prospect who is having trouble moving off the status quo. In this video you’ll see how stories can soften resistance and open prospect’s minds enough to consider possible alternatives.
For more tips on leveraging the power of stories in your presentation, click here.
