The 80/20 Rule for Better Virtual Communication  You know the old 80/20 rule in business? 80% of business comes from 20% of your customers? The implication is clear: Hold close those who took you to the dance, and don’t get swept away by a bunch of sparkly new dance partners.

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Video can be a powerful sales outreach tool — but only if the prospect watches it. A great subject line may get your video opened, but a lackluster delivery or execution will get you quickly deleted. As the number of videos sent out by sellers has exploded, prospects have become

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Bring Instant Energy to Your Virtual Meetings You’ve probably heard the camera adds ten pounds. But did you know the camera also takes away up to half of your energy on video? And sitting at home in your favorite chair going from virtual meeting to virtual meeting doesn’t help! Sales

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When to Look at the Camera in a Zoom Meeting I'm often asked, "when do I need to look at the camera in a zoom meeting?" The short answer is:  how often would you make eye contact with someone in person? In order to build a relationship, experts recommend making

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Afraid of Bored Virtual Meeting Body Language? Don't be. When confronted with blank faces, inattentive or distracted body language it’s easy to rush through your material, over check-in, and generally behave in a way that creates the very boredom you seek to prevent! So what do you do? NOTE: Virtual

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“Of course I care about my customer!”  Tonya was horrified at my question.  But it seemed valid after watching a recording of her interrogating – I mean, doing discovery – with a customer in a virtual meeting.   Tonya said all the right words and asked the right questions. She even

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Do you know the secret to being great on video?  It all starts with your relationship…the one with your camera.  Make friends with your camera! The main relationship in the whole series was the one between the camera and Fleabag. I had to convince myself that whoever was watching on

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Like an actor auditioning to win a role in a show, sellers also must audition to win a role in their prospect’s organization. Many of the techniques actors use to win auditions can easily be translated to sales. Virtual sellers, especially, have much to learn from actors who audition for

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Have you participated in a hybrid presentation? Then you’ve likely experienced firsthand some of the problems with poorly executed hybrid presentations. Late starts, distracted presenters, difficulty seeing or hearing others, or being seen or heard yourself, are the norm rather than the exception. As a participant it’s easy to tune

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How is your Virtual Credibility? Are you the same credible person in virtual meetings as you are in person? You might need to increase your virtual credibility. Many sellers are sabotaging their efforts to build trust with customers because they appear unreliable, uninterested, or insincere on video with common virtual

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